This program has been approved by the Private Training Institution Branch (PTIB) of the Ministry of Advanced Education and Skills Training.
NOC 11202 - Professional occupations in advertising, marketing and public relations
This Marketing Administration program gives the students hands-on Marketing Training that employers demand. The program will teach advertising, marketing, and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
Prior to acceptance applicants must meet at least one of the following language proficiency requirements:
- Proof of grade 12 or equivalent.
- 19 years of age or older (all applicants)
- Evidence of Language Proficiency Requirements (evidence of one of the following):
- Evidence that 3 years of full-time secondary education (Grades 8-12) have been successfully completed in the English language in a country where English is one of the principal languages. This may include successful completion of a BC Adult Graduation program. Applicants must produce transcripts as evidence of completion of grade 12 English with minimum of a “C” grade OR
- Completion of 2 years of full-time post-secondary education at an accredited institution where English is the language of instruction. (Applicable to a country where English is one of the principal languages.) OR
- Provide verified results for one of the English language proficiency tests listed below.
Test results must be dated no more than two years before the start date of the program.- International English Language Testing System (IELTS) Academic: overall score of 5.5 or higher.
- Canadian Academic English Language (CAEL) Test: overall score of 40 or higher
- Duolingo English Test: overall score of 95 or higher
- Test of English as a Foreign Language (TOEFL) IBT: overall score of 46 higher
- Canadian English Language Proficiency Index Program (CELPIP): Listening 6, Speaking 6, Reading 5, and Writing 5.
- Pearson Test of English (PTE) Academic: overall score of 43 or higher
- Canadian Language Benchmark Placement Test CLB PT: Listening 6, Speaking 6, Reading 5, and Writing 5.
Upon completion of the program, graduates can work in the below occupations list:
- advertising manager
- electronic business (e-business) manager
- fundraising campaign manager
- Internet communications manager
- marketing manager
- media relations director
- promotions manager
- public relations director
- sales and marketing manager
| Method of Delivery (reflect all methods used) | Contact Hours |
| Classroom (Instructor Led) | 600 hrs |
| Computer Based Training | 0 hrs |
| Distance Education | 0 hrs |
| Supervised Lab | 0 hrs |
| Work Experience | 140 hrs |
| TOTAL 740 hrs | |
Learning Objectives/Outcomes
The Marketing Administration Diploma program prepares graduates for positions working in marketing and/or communications departments, or as marketing manager for small businesses. Throughout this program, students will be exposed to best practices within the following industries: advertising, marketing, public relations, and e-business managers plan, organize, direct, control, and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. At the end of this program, successful students will be able to:
- Prepares graduates for positions working in marketing and/or communications departments, or as marketing manager for small businesses
- Students will have an understanding of advertising, marketing, public relations and e-business
- Managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations
- Students will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing, and public relations firms or
consulting businesses - Prepares students to join the Canadian Marketing Association
Graduates of this program will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing, and public relations firms or consulting businesses. This program prepares students to join the Canadian Marketing Association.
Student Progress/ Assessment Methods
Students will be assessed through written tests, computer-based tasks and assignments. After each lesson there will be a question paper, which needs to be completed and submitted to the tutor for marking. This method of continual assessment ensures that your tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Students will be required to complete 140 hrs. of work experience. To qualify for work experience, students are required to maintain a minimum C grade average or higher and a minimum attendance of 85%.
Attendance Expectations
85% of classes must be attended to achieve competency for this qualification
Graduation Requirements
Minimum C grade average is required for graduation
| Name of Course/Subject | # of Hours |
| SFCS100 Strategies for College Success | 20 |
| COMP101 Introduction to Computers | 20 |
| COMP102 Introduction to Word Processing | 40 |
| COMP103 Introduction to Spreadsheet | 40 |
| COMP104 Introduction to Presentation Software | 20 |
| BCOM105 Business Communications | 80 |
| BLAW101 Business Law | 40 |
| ECON101 Introduction to Microeconomics | 20 |
| ECON102 Introduction to Macroeconomics | 20 |
| MARK101 Introduction to Marketing | 80 |
| MARK104 Strategic Selling | 60 |
| MARK108 Successful Advertising | 40 |
| CAPS190 Capstone Project | 80 |
| EMPL111 Career Employment & Strategies | 40 |
| SSPR 100 Work Experience | 140 |
| Total | 740 |
| Domestic Students | International Students | |
| Tuition | $10,800.00 | $12,500.00 |
| Application Fee | $250.00 | $295.00 |
| Assessment Fee | – | $150.00 |
| Text Books | $1,500.00 | $1,500.00 |
| Total | $12,550.00 | $14,445.00 |