This Marketing Administration program gives the students hands-on Marketing Training that employers demand. The program will teach advertising, marketing, and e-business managers plan, organize, direct, control, and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing, and public relations. They will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing, and public relations firms or consulting businesses.
NOC 11202 - Professional occupations in advertising, marketing and public relations
- Grade 12/GED or equivalent
- Mature Student status (19 yrs. or older)
- Score of 23 on Wonderlic test.
- International students require IELTS at least 5.5 band
- or Canadian Language Benchmark Test level 6
- or college’s ESC program.
Upon completion of the program, graduates can work in these occupations list:
- Advertising manager
- Electronic business (e-business) manager
- Fundraising campaign manager
- Internet communications manager
- Marketing manager
- Media relations director
- Promotions manager
- Public relations director
- Sales and marketing manager
- Program Type: Diploma
- Work Experience: 140 Hours
- Classroom: 600 Hours
- Program Length: 38 Weeks
- Delivery Method: In-Class/Online Delivery
- Campus: Surrey, BC, Canada
Learning Objectives/Outcomes
The Marketing Administration Diploma program prepares graduates for positions working in marketing and/or communications departments, or as marketing manager for small businesses. Throughout this program, students will be exposed to best practices within the following industries: advertising, marketing, public relations, and e-business managers plan, organize, direct, control, and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. At the end of this program, successful students will be able to:
- Prepares graduates for positions working in marketing and/or communications departments, or as marketing manager for small businesses
- Students will have an understanding of advertising, marketing, public relations and e-business
- Managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations
- Students will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing, and public relations firms or
consulting businesses - Prepares students to join the Canadian Marketing Association
Graduates of this program will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing, and public relations firms or consulting businesses. This program prepares students to join the Canadian Marketing Association.
Student Progress/ Assessment Methods
Students will be assessed through written tests, computer-based tasks and assignments. After each lesson there will be a question paper, which needs to be completed and submitted to the tutor for marking. This method of continual assessment ensures that your tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Students will be required to complete 140 hrs. of work experience. To qualify for work experience, students are required to maintain a minimum C grade average or higher and a minimum attendance of 85%.
Attendance Expectations
85% of classes must be attended to achieve competency for this qualification
Graduation Requirements
Minimum C grade average is required for graduation
Subjects |
Number Of Hours |
|---|---|
| SFCS100 Strategies for College Success | 20 Hours |
| DAP101 Introduction to Financial Accounting | 40 Hours |
| COMP101 Introduction to Computers | 20 Hours |
| COMP102 Introduction to Word Processing | 40 Hours |
| COMP103 Introduction to Spreadsheets | 40 Hours |
| COMP104 Introduction to Presentation Software | 20 Hours |
| BCOM105 Business Communications | 80 Hours |
| BLAW101 Business Law | 40 Hours |
| ECON101 Introduction to Microeconomics | 20 Hours |
| ECON102 Introduction to Macroeconomics | 20 Hours |
| MARK101 Introduction to Marketing | 80 Hours |
| MARK104 Strategic Selling | 60 Hours |
| MARK108 Successful Advertising | 40 Hours |
| CAPS190 Capstone Project | 80 Hours |
| EMPL111 Career Employment & Strategies | 40 Hours |
| SSPR 100 Work Experience | 140 Hours |
| Total | 740 Hours |
