Marketing Administration

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Overview

NOC 1123 – Professional occupations in advertising, marketing and public relations

This Marketing Administration program gives the students hands-on Marketing Training that employers demand. The program will teach advertising, marketing, and e-business managers plan, organize, direct, control, and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing, and public relations. They will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing, and public relations firms or consulting businesses.

Career Opportunities

Upon completion of the program, graduates can work in these occupations list:

  • Advertising manager
  • Electronic business (e-business) manager
  • Fundraising campaign manager
  • Internet communications manager
  • Marketing manager
  • Media relations director
  • Promotions manager
  • Public relations director
  • Sales and marketing manager

Admission Requirements

  • Grade 12/GED or equivalent
  • Mature Student status (19 yrs. or older)
  • Score of 23 on Wonderlic test.
  • International students require IELTS at least 5.5 band
  • or Canadian Language Benchmark Test level 6
  • or college’s ESC program.

 


Course Information

  • Program Type: Diploma
  • Work Experience: 140 Hours
  • Classroom: 600 Hours
  • Program Length: 38 Weeks
  • Delivery Method: In-Class/Online Delivery
  • Campus: Surrey, BC, Canada

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Program Info

Details
Learning Objectives/Outcomes

The Marketing Administration Diploma program prepares graduates for positions working in marketing and/or communications departments, or as marketing manager for small businesses. Throughout this program, students will be exposed to best practices within the following industries: advertising, marketing, public relations, and e-business managers plan, organize, direct, control, and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations.
At the end of this program, successful students will be able to:

  • Prepares graduates for positions working in marketing and/or communications departments, or as marketing manager for small businesses
  • Students will have an understanding of advertising, marketing, public relations and e-business
  • Managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations
  • Students will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing, and public relations firms or
    consulting businesses
  • Prepares students to join the Canadian Marketing Association

 

Graduates of this program will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing, and public relations firms or consulting businesses. This program prepares students to join the Canadian Marketing Association.

Student Progress/ Assessment Methods

Students will be assessed through written tests, computer-based tasks and assignments. After each lesson there will be a question paper, which needs to be completed and submitted to the tutor for marking. This method of continual assessment ensures that your tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Students will be required to complete 140 hrs. of work experience. To qualify for work experience, students are required to maintain a minimum C grade average or higher and a minimum attendance of 85%.

Attendance Expectations

85% of classes must be attended to achieve competency for this qualification

Graduation Requirements Minimum C grade average is required for graduation

 

Program Hours

Subjects Number Of Hours
SFCS100 Strategies for College Success 20 Hours
DAP101 Introduction to Financial Accounting 40 Hours
COMP101 Introduction to Computers 20 Hours
COMP102 Introduction to Word Processing 40 Hours
COMP103 Introduction to Spreadsheets 40 Hours
COMP104 Introduction to Presentation Software 20 Hours
BCOM105 Business Communications 80 Hours
BLAW101 Business Law 40 Hours
ECON101 Introduction to Microeconomics 20 Hours
ECON102 Introduction to Macroeconomics 20 Hours
MARK101 Introduction to Marketing 80 Hours
MARK104 Strategic Selling 60 Hours
MARK108 Successful Advertising 40 Hours
CAPS190 Capstone Project 80 Hours
EMPL111 Career Employment & Strategies 40 Hours
SSPR 100 Work Experience 140 Hours
Total 740 Hours

 

 
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