NOC 1123 – (Professional occupations in advertising, marketing and public relations)
This Digital Marketing Management program gives the students hands-on Digital Marketing Training that employers demand. The program will teach advertising, marketing, and e-business managers plan, organize, direct, control, and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing, and public relations. They will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing, and public relations firms or consulting businesses.
Upon completion of the program, graduates can work as accounting administrators or below occupations list:
Throughout this program, students will be exposed to best practices within the following industries: advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations.
Graduates of this program will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses. This program prepares students to join the Canadian Marketing Association.
|Student Progress/ Assessment Methods||
Students will be assessed through written tests, computer-based tasks and assignments. After each lesson there will be a question paper, which needs to be completed and submitted to the tutor for marking. This method of continual assessment ensures that your tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
85% of classes must be attended to achieve competency for this qualification
|Graduation Requirements||Minimum C grade average is required for graduation|
|Subjects||Number Of Hours|
|SFCS100 Strategies for College Success||
|DAP101 Introduction to Financial Accounting||40 Hours|
|MATH100 Business Mathematics||40 Hours|
|COMP101 Introduction to Computers||20 Hours|
|COMP102 Introduction to Word Processing||40 Hours|
|COMP103 Introduction to Spreadsheets||40 Hours|
|COMP104 Introduction to Presentation Software||20 Hours|
|BCOM105 Business Communications||80 Hours|
|BMGT106 Introduction to Management||40 Hours|
|BLAW101 Business Law||40 Hours|
|ECON101 Introduction to Microeconomics||20 Hours|
|ECON 102 Introduction to Macroeconomics||20 Hours|
|MARK 101 Introduction to Marketing||80 Hours|
|MARK 110 Digital Marketing||40 Hours|
|MARK 112 Strategic Web Design||40 Hours|
|MARK 104 Sales||40 Hours|
|MARK 108 Successful Advertising||40 Hours|
|MARK 114 Social Media Marketing Strategies||40 Hours|
|CAPS 190 Capstone Project||80 Hours|
|BETH 190 Business Ethics||20 Hours|
|EMPL 111 Career Employment & Strategies||40 Hours|
|SSPR 100 Work experience||160 Hours|
Heritage Community College is following guidelines and direction provided by the Provincial Health Officer, Ministry of Advanced Education and Skills Training, and Work Safe BC along with the BC Restart Plan and the Ministry’s Return-to-Campus Guidelines.
Face Masks will be required on campus for all indoor public spaces, along with active health screenings currently being conducted by the front desk, as well as reduced campus access.
We remind the College community that stopping the spread of COVID-19 relies on everyone doing their part, including immunization, daily self-administered health checks, staying home when sick, and practicing hand hygiene.