Digital Marketing Management

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Digital Marketing Management

Overview

NOC 1123 – (Professional occupations in advertising, marketing and public relations)

This Digital Marketing Management program gives the students hands-on Digital Marketing Training that employers demand. The program will teach advertising, marketing, and e-business managers plan, organize, direct, control, and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing, and public relations. They will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing, and public relations firms or consulting businesses.

Career Opportunities

Upon completion of the program, graduates can work as accounting administrators or below occupations list:

Advertising manager
Electronic business (e-business) manager
Fundraising campaign manager
Internet communications manager
Media relations director
Promotions manager
Public relations director
Sales and marketing manager

Admission Requirements

Grade 12/GED or equivalent
Mature Student status (19 yrs. or older)
Score of 23 on Wonderlic test.
International students require IELTS at least 5.5 band
or Canadian Language Benchmark Test level 6
or college’s ESC program.

Course Informations

Program Type: Diploma
Work Experience: 160 Hours
Classroom: 840 Hours

Program Length: 12 Months
Delivery Method: In Class/Online Delivery
Campus: Surrey, BC, Canada

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Course Detail

Admission form

Program Info

	Details
Learning Objectives/Outcomes	Throughout this program, students will be exposed to best practices within the following industries: advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. At the end of this program, successful students will be able to: Demonstrate competent application of the Microsoft Office tools Clear concise communication skills Plan, develop and implement strategic marketing plans Plan, develop and implement successful advertising campaigns with a specific focus on electronic business Demonstrate successful selling technique within both B2C & B2B environments with a specific focus on electronic business Demonstrate knowledge of economic theory when making practical business decisions Demonstrate knowledge of successful social media strategies for reaching predefined organizational goals Graduates of this program will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses. This program prepares students to join the Canadian Marketing Association.
Student Progress/ Assessment Methods	Students will be assessed through written tests, computer-based tasks and assignments. After each lesson there will be a question paper, which needs to be completed and submitted to the tutor for marking. This method of continual assessment ensures that your tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course. Students will be required to complete 160 hrs. of work experience. To qualify for work experience, students are required to maintain a minimum C grade average or higher and a minimum attendance of 85%.
Attendance Expectations	85% of classes must be attended to achieve competency for this qualification
Graduation Requirements	Minimum C grade average is required for graduation

Program Hours

Subjects	Number Of Hours
SFCS100 Strategies for College Success	20 Hours
DAP101 Introduction to Financial Accounting	40 Hours
MATH100 Business Mathematics	40 Hours
COMP101 Introduction to Computers	20 Hours
COMP102 Introduction to Word Processing	40 Hours
COMP103 Introduction to Spreadsheets	40 Hours
COMP104 Introduction to Presentation Software	20 Hours
BCOM105 Business Communications	80 Hours
BMGT106 Introduction to Management	40 Hours
BLAW101 Business Law	40 Hours
ECON101 Introduction to Microeconomics	20 Hours
ECON 102 Introduction to Macroeconomics	20 Hours
MARK 101 Introduction to Marketing	80 Hours
MARK 110 Digital Marketing	40 Hours
MARK 112 Strategic Web Design	40 Hours
MARK 104 Sales	40 Hours
MARK 108 Successful Advertising	40 Hours
MARK 114 Social Media Marketing Strategies	40 Hours
CAPS 190 Capstone Project	80 Hours
BETH 190 Business Ethics	20 Hours
EMPL 111 Career Employment & Strategies	40 Hours
SSPR 100 Work experience	160 Hours
Total	1000 Hours