Digital Marketing Management

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Overview

NOC 1123 – (Professional occupations in advertising, marketing and public relations)

This Digital Marketing Management program gives the students hands-on Digital Marketing Training that employers demand. The program will teach advertising, marketing, and e-business managers plan, organize, direct, control, and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing, and public relations. They will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing, and public relations firms or consulting businesses.

Career Opportunities

Upon completion of the program, graduates can work as accounting administrators or below occupations list:

  • Advertising manager
  • Electronic business (e-business) manager
  • Fundraising campaign manager
  • Internet communications manager
  • Media relations director
  • Promotions manager
  • Public relations director
  • Sales and marketing manager

Admission Requirements

  • Grade 12/GED or equivalent
  • Mature Student status (19 yrs. or older)
  • Score of 23 on Wonderlic test.
  • International students require IELTS at least 5.5 band
  • or Canadian Language Benchmark Test level 6
  • or college’s ESC program.

 


Course Informations

  • Program Type: Diploma
  • Work Experience: 160 Hours
  • Classroom: 840 Hours
  • Program Length: 12 Months
  • Delivery Method: In Class/Online Delivery
  • Campus: Surrey, BC, Canada

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Program Info

Details
Learning Objectives/Outcomes

Throughout this program, students will be exposed to best practices within the following industries: advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations.
At the end of this program, successful students will be able to:

  • Demonstrate competent application of the Microsoft Office tools
  • Clear concise communication skills
  • Plan, develop and implement strategic marketing plans
  • Plan, develop and implement successful advertising campaigns with a specific focus on electronic business
  • Demonstrate successful selling technique within both B2C & B2B environments with a specific focus on electronic business
  • Demonstrate knowledge of economic theory when making practical business decisions
  • Demonstrate knowledge of successful social media strategies for reaching predefined organizational goals

 

Graduates of this program will be able to be employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses. This program prepares students to join the Canadian Marketing Association.

Student Progress/ Assessment Methods

Students will be assessed through written tests, computer-based tasks and assignments. After each lesson there will be a question paper, which needs to be completed and submitted to the tutor for marking. This method of continual assessment ensures that your tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
Students will be required to complete 160 hrs. of work experience. To qualify for work experience, students are required to maintain a minimum C grade average or higher and a minimum attendance of 85%.

Attendance Expectations

85% of classes must be attended to achieve competency for this qualification

Graduation Requirements Minimum C grade average is required for graduation

 

Program Hours

Subjects Number Of Hours
SFCS100 Strategies for College Success

20 Hours

DAP101 Introduction to Financial Accounting 40 Hours
MATH100 Business Mathematics 40 Hours
COMP101 Introduction to Computers 20 Hours
COMP102 Introduction to Word Processing 40 Hours
COMP103 Introduction to Spreadsheets 40 Hours
COMP104 Introduction to Presentation Software 20 Hours
BCOM105 Business Communications 80 Hours
BMGT106 Introduction to Management 40 Hours
BLAW101 Business Law 40 Hours
ECON101 Introduction to Microeconomics 20 Hours
ECON 102 Introduction to Macroeconomics 20 Hours
MARK 101 Introduction to Marketing 80 Hours
MARK 110 Digital Marketing 40 Hours
MARK 112 Strategic Web Design 40 Hours
MARK 104 Sales 40 Hours
MARK 108 Successful Advertising 40 Hours
MARK 114 Social Media Marketing Strategies 40 Hours
CAPS 190 Capstone Project 80 Hours
BETH 190 Business Ethics 20 Hours
EMPL 111 Career Employment & Strategies 40 Hours
SSPR 100 Work experience 160 Hours
Total 1000 Hours

 

 
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